What Danish cola brand changed its slogan on its 50th birthday in 2009 to "free your taste"? When the brand was founded in 1959, it effectively won the "great Danish cola war". The cola's production was a direct result of the potential threat of Coca-Cola dominating the market. Impressively, until the 1980s, this cola maintained a 40% marketshare in Denmark, making Denmark one of the few countries in the world where Coke didn't have the largest marketshare.